The two baddest men on the planet, Tyson Fury and Francis Ngannou, launched Riyadh Season 2023 by squaring off against each other in the ultimate boxing match – the Battle of the Baddest. To help drive global awareness, physical attendance and online streaming of the bout, we were tasked with creating a number of tent-pole activations to celebrate the epic showdown – including a microsite to help fans get closer to the hotly-anticipated fight and its fighters. My specific role was designing the Arabic UI version of the microsite.
